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About Our Apparel
More than a Product, It's a Story
Mason Southerly started with a love for the southeast coast-- and a desire to share the stories, memories, and magic of this place we get to call home. Each design is a little reminder of why we love it here, and hopefully, it brings back a memory or makes you feel a little closer to home too. Keep scrolling to learn a little more about our designs.
Meet the Moments Behind the Designs

Dolphin Bay Puffer Fish
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Pages Creek Blue Crab

Lone Local

Big Herm

First Redfish

Original Angler
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Palm Tree Island

The One That Got Away

The Franklin

Flounder Felon

Coastal Outlaw

Ridin' Dirty
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Tarheel Tails

Reel Carolina
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